Personal Brand Audit

A personal brand audit shows what people see when they look you up, where your story changes between profiles, and what to fix first.

What we look at

We review the pages and profiles a prospective client, board member, employer, or editor can actually find. That includes your website, biography, LinkedIn profile, selected search results, and any speaking or media pages you control.

We compare what each surface says you do, who it is for, and what supports the claim. A polished profile can still work against you when the website tells a different story.

What an audit finding looks like

Observation: Your website introduces you as a leader in acquisition integration. Your LinkedIn headline says only that you are a finance executive.

Evidence: The two first-screen descriptions are visible on your owned pages, but only one names the specialty you want to be hired for.

Next move: Agree on one accurate positioning line, then use it to revise the headline and the opening of the website biography. Keep the examples that prove the specialty close to that line.

This is an illustrative finding, not a claim about a client. A real audit uses your live materials and records the URL or document behind each observation.

What you receive

You receive a short findings report that separates verified strengths, conflicting messages, missing proof, and recommended changes. Each recommendation names the page or profile involved and why it matters. The first actions are ranked so you can fix the clearest problems before commissioning new content.

An audit diagnoses the current presence. When you are ready to decide what your leadership story should be across every asset, the next step is an executive brand strategy.

What's Included

• Search result review
• Website review
• LinkedIn and profile review
• Biography review
• Authority signal review
• Content gap review
• Trust signal review
• Recommended next steps